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Research papers

Fabric conditioner fragrance optimisation for the Australian market

This paper is a case study involving a client with a successfully performing brand of fabric conditioner who has acquired another brand in the Australian market. The business strategy was to relaunch both brands with revised fragrance ranges that...

Catalogue: ESOMAR Fragrance Research Conference 2005
Author: Sarah Hyland
Company: Colmar Brunton
May 15, 2005
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Citation

Hyland, S. (2005a, May 15). Fabric conditioner fragrance optimisation for the Australian market. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/fabric-conditioner-fragrance-optimisation-for-the-australian-market


Research papers

Packaging research

Packaging is a major component in the marketing mix of any brand. It is at least as important as the other components which we take care to get right: advertising, pricing and product formulation. If these others benefit from research, so must...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Tony Schlaeppi
September 1, 1998
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Citation

Schlaeppi, T. (1998a, September 01). Packaging research. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/packaging-research-5332


Research papers

Should Melrose place be relocated?

This research examines television programme rescheduling to maximise total ratings for one network across a week. Respondents read these re scheduled programme schedules and choose the network to watch during prime time. Only a small but informative...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Author: Peter J. Danaher
June 15, 1998
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Citation

Danaher, P. J. (1998a, June 15). Should Melrose place be relocated? . ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/should-melrose-place-be-relocated-


Research papers

The role of the industrial researcher in maximising opportunities for consumer goods manufacturers

Talk to the majority of industrial and consumer researchers and the only things they are likely to agree they have in common are a shared belief in the application of market research to aid the more profitable operation of the company, and a similar...

Catalogue: Seminar 1981: Industrial Marketing Research
Author: Jonathan P. Shingleton
October 1, 1981
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Citation

Shingleton, J. P. (1981a, October 01). The role of the industrial researcher in maximising opportunities for consumer goods manufacturers. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/the-role-of-the-industrial-researcher-in-maximising-opportunities-for-consumer-goods-manufacturers


Research papers

The restructuring of Japan's pharmaceutical business

Japan has only rudimentary pharmaceutical distribution capabilities overseas where competition is also intense. Thus, the outlook for the current core of the national Japanese pharmaceutical industry is bleak. There is no clear evidence that a...

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research
Author: Leif Schaumann
September 1, 1981
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Citation

Schaumann, L. (1981a, September 01). The restructuring of Japan's pharmaceutical business. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/the-restructuring-of-japan-s-pharmaceutical-business